The 10 golden rules of online music sales that every musician should know, and memorize.

1.) It’s not always true what you hear

Taylor Swift, Kanye, and Justin Beiber are not super famous, rich and successful just because of social media, nor because they miraculously drew a crowd of thousands to their homegrown webcast. PR, traditional media, record labels and money were all involved.

2.) Fans will first hear you, like you, then buy you

People hear music, then they like music, then they buy music. It’s the only order it can happen in. If you try to do it in any other sequence, it just won’t work.

3.) Opinion leaders are the people you need

We know the importance of radio and press. There are now new opinion leaders who will tell your story with credibility. You need to find out who they are. Or better yet, become one of them.